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5 Pitfalls That Can Doom a Sublimation Business
By Kevin Lumberg
Over time, we have seen lots of people whether at trade shows, or our normal course of business. They get excited about sublimation, for good reason, and they purchase all of the equipment. Whether planning a start up business, or adding sublimation to an existing business, the sad thing is that some people are not successful with it. Like anything in life, we may not all be successful with everything we attempt. There are some things to be aware of, and on the bright side, if you can avoid a few pitfalls, you have every chance in the world to be successful with sublimation. The world is full of those success stories.
Gallery Wrap Mural
By Rodger Vieau
If you and your customers are looking for a new medium for displaying your favorite photographs, the new canvas Gallery Wraps are just the ticket. With your digital file sized for either the 8" x 10" or 11" x 14" frame kits, (or any combination using these 4 lengths of frame pieces), you can print and press your favorite sublimatable image. The results with be art-gallery quality without the expense and time of going to a professional shop. No special tools are required for this process, just your standard sublimation printer and heat press.
For a truly eye-catching sign or display, a Gallery Wrap mural may be just the ticket. This mural was created with a combination of 6 large photos of past and present performers. Using the Power Clip feature in Corel Draw, 48 separate images were created for individual Gallery Wraps. These individual frames were then hung together to reassemble the 6 images into a single mural display. This concept can be used for a trade show display, such as ours which was used at the ARA show in Las Vegas. Or, a small combination of photos can be used in restaurants or cafe’s showing some of their specialty dishes. And because these Gallery Wraps are made with the dye sublimation process versus the traditional direct print method, they can be replaced quickly and easily with your in-house sublimation equipment.
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ARA Las Vegas (Jan 27-30)